The Holland Group, Inc. is a full-service, artist management, brand development, consultation and label facilitation services company headquartered in Nashville, TN. With a focus on career development, we offer a wide range of hands-on services that cater specifically to each artist’s needs.
THG facilitates numerous projects in various capacities and stages, currently ranging from established, multi-platinum to new, emerging artists. THG services are primarily geared towards growth strategies that include record label management, corporate brand partnerships, booking agent representation, artist merchandising, writer relations, publishing, royalties, film & TV sync, mechanical and digital licensing revenue streams, national publicity, tour press, social media management and digital marketing, video promotion via broadcast TV (both network and internet), airplay facilitation that includes streaming, satellite and terrestrial radio. THG also facilitates global digital and physical distribution through the independent major distribution titan, The Orchard (A Division of Sony Music).
“Because of technology, there are now many great platforms and outlets for artists to connect with their potential fan (consumer) base. You have to constantly assess the strengths and weaknesses of your brand, and all the various forms of engagement platforms available to you, then formulate sensible strategies (goals) that allow for consistent, organic engagement that can be measured. Ultimately, the objective is to create an opportunity for another human being (fan) to make a solid, emotional connection (experience) to your brand that motivates/inspires them enough to consume your brand. That manifests itself in various ways, from that fan talking about your brand, sharing your Facebook/Instagram posts, retweeting what you’re talking about, viewing and sharing your video content, streaming and/or downloading (buying) your music, to attending (buying a ticket) your great live show, buying your merchandise, signing up for your newsletter, fan club, etc… Oftentimes that connection manifests itself in various ways and sometimes you may find that has very little to do with your music.” Holland says. “It is often surprising to learn what exactly triggers an emotional connection from a new fan (consumer). That discovery is a crucial part of career development and the foundation on which to build from."
Prior to founding The Holland Group, Billy was an executive leader in the business arena. Billy’s list of accomplishments is as impressive as his work ethic; as early as 6-years old he began helping on his relative’s construction job sites, spending many childhood summer months learning the trade and becoming a carpenter by age 16. At 19-years old, Billy was approached for an entry-level job offer in Memphis, TN in the production facility of a computer graphics company, Autographix, producing computer-generated presentation materials for sales and business executives worldwide. He quickly became a rising star within the company and after four years, while attending college studying business, Billy was offered a position at the company’s headquarters in Boston, MA to help manage the production and customer service divisions. Two-years later, he was promoted to sales executive as the company continued to grow upon its multi-million dollar profitable sale.
With that valuable experience, success and multiple skill set in-tact, Billy sought an opportunity and began developing and managing sales territories for Minolta Business Systems, a Global 1000 company, and Tyco/Simplex, a Fortune 500 company, working as an account executive, sales executive trainer and team leader. As a result of consistently achieving more than 100% of unit/profit quota, and building a multi-million dollar territory from the ground up, and adding more than 130 new accounts in just over two years, he was awarded full membership into Minolta’s President’s Club.
While the business arena was exciting and thriving under his executive leadership, his life-long passion, love and family background was in music. In 1999, Billy began the process of building relationships within the music industry and shortly thereafter made the bold move to Nashville and accepted a position as GM of Cupit Music Group, an independent record label and distribution fulfillment company that housed two music publishing companies, a recording studio, production services, and record label operations. One of Billy’s impressive accomplishments was securing and providing consumer fulfillment of all media for the $110M company Overstock.com. Billy wore several hats, including managing company operations and working with several developing, emerging and established artists while rising to Executive Vice President during his 7-year tenure.
In 2007, Billy channeled his successful, well-diversified background to venture out on his own and form The Holland Group, providing label-facilitation services for artists seeking national distribution thru Sony Music’s RED Distribution. However, Billy’s natural leadership skills and genuine personality quickly garnered him additional projects and management clients, expanding the scope of THG’s initial reach to what it is today.
Currently, Billy is President of The Holland Group, Inc.
With an emphasis on integrity, long term brand strategy, and adaptability, Billy Holland understands the fluid nature of the music business.
“The music business is constantly changing. Some people see that as frightening," Billy says. "We see it as invigorating. THG strives to place artists in the driver’s seat of their careers, helping to facilitate resources to build a lasting brand which takes advantage of the new entertainment business model that includes fluidity, mobility, and mutually beneficial strategic partnerships.”